A Brief Guide to Influencer Marketing

by Sukanya Salil
4 min read
2nd Feb, 2020
Posted on 2nd February 2020

Influencer marketing is one of the most influential and powerful ways for brands & influencers to discover, connect and collaborate with each other. Influencer Marketers are people who bridge the gap between brands and customers by using their influential skills to shape a customer’s purchasing decisions but they are not accountable for those decisions.

A Brief Guide to Influencer Marketing

Influencer Marketers these days are using social platforms like Instagram, Zomato, Tik-Tok, Youtube and Facebook to increase their reach and hence attract more and more customers for a brand or organisation. Influencer Marketers make it easier for the brands to attract more and more customers as well as simplify a product for the end user. Hence, Influencer Marketers can prove to be very beneficial for bridging this gap.

What is Influencer Marketing?

Influencer marketing is a form of social media marketing that involves endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

Influencer Marketing is Marketing to Influencers. With the typical Social Media Marketing, a brand can set up its identity on whichever platform it choses and, as time passes and user base grows, they can see who their brand champions are.

Influencer Marketing focuses on targeting key industry leader to drive the brands message and awareness to like minded consumers.


Why do we need it?

To get more traffic to your website you need to work with influencers as they help in spreading awareness about the brand. As your content starts getting shared you start earning a number of high quality and authentic backlinks. Working with influencers also helps you increase the quality of your content.

Influencer marketing is considered to have become one of the top strategic priority for all kinds of business, but sadly there still are a few pain points to work on.


Pain Points

Measuring ROI is remarkably difficult.

Influencer marketing is one of the fastest growing advertising channels. One of the biggest issues faced by businesses is while adopting an influencer marketing strategy is how to measure their return on investment (ROI). There are many valid concerns, but also a lot misconceptions, around determining influencer marketing ROI. This prevents brands from adopting influencer marketing altogether.

Identify the right talents who are relevant to objectives and audience

Influencer are content creators who are followed by communities who want to be more like them. 75% of the markets think that the biggest challenge is finding the right influencer, which actually isn’t. The key step for the rest of the campaign depends upon the influencer as to how he/she embraces and embodies the message of the brand, this is what determines the success of the campaign.

Transparency, authenticity and integrity of influencer

Authenticity is a very important factor in influencer marketing, though it extends way beyond an individual piece of content and doesn’t/can’t restrain people from working with brands they’ve worked with before or force people to advertise brands in a way that is only ever a candid snapshot of their actual life. Instead of worrying about a single piece of content created by a single influencer, brands would be better off taking a more holistic view of their relationship with that influencer and assessing the authenticity on the basis of longevity, commitment, and understanding.

Fake followers, fake influencers, and fake numbers

50% of paid influencers use bots and fake followers for post engagement. Until the platforms decide to take action and quash fake accounts, bots, and manipulated engagement, it’s unlikely any real change will occur. Even though we’ve reached 2020, brand and marketers find it difficult to hunt down the fake influencers from genuine content creators.


We at Freeskout are working hard to come up with solutions for such problems. Our goal is to make sure that none of these issues cause any sort of inconvenience to any of our customers. We are coming up with an easy and trustworthy platform for all our users.

We would soon be available on all mobile devices, to ease up all you issues!!

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