Is Influencer Marketing Worth it?

by Sukanya Salil
3 min read
7th Feb, 2020
Posted on 7th February 2020
Is Influencer Marketing Marketing Worth It?

Influencer marketing has become one the most important forms of marketing. It delivers 11X higher ROI than the traditional forms of digital marketing. 94% of the marketers who used Influencer Marketing believe this method to be highly effective.


An influencer acts as a content creator to small communities of followers to endorse a brand’s products. Influencer Marketing is a way for brands to build a relationship with new audiences, and convince their consumers to become more loyal.

Coming to the topic of this article: “Is Influencer Marketing Worth It?”

Now-a-days people spend most of their time on social media, so marketing on social platforms is one of the best/easiest ways to make people aware about your brand. This is when social media Influencers come handy, as they have the apt number of audience for a brand to get recognized! So yes, it’s worth it to adopt Influencer Marketing as the mode to promote your brand.


Here are a few points to confirm that Influencer Marketing Is Worth It:

Builds Trust & Shows Authority

The basic quality a company looks for is, getting an authoritative enough person to recognize and promote their brand so that the brand is perceived as a trustworthy company and Industry leader.
The best way to do this is by getting celebrities, industry experts, and social media personalities to share content about brand, this creates credibility to the brand being promoted.

Improves Brand Awareness

Reach and positioning in the online marketplace can be expanded through Influencer Marketing. Social users get to know more about a brand, and what the brand does through these influencers. Influencers can contribute the most in terms of brand awareness.

Influencers Are Trendsetters

The best source to new products are influencers as long as the product is within their industry. The people who follow these influencers’ respect and sometimes even idolize their opinions within their categories of expertise. This is one of the most powerful ways of Influencer Marketing.


These are just a few ways to verify that Influencer Marketing Is Worth It, but we think they give you enough reasons to trust this mode of marketing. The smartest way of getting your brand in the lime-light is through Influencer Marketing, so no doubt it’s a very effective way of promoting your brand.

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